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Small and medium-businesses
find relief from the
recession through modern-day marketing techniques.
Small and medium businesses
who find their clients and
profits dwindling as the recession
drags on can overcome
these economic forces by using
high-tech but inexpensive marketing
techniques.
That’s the opinion of Ray
Salem, a southern California
Internet marketing professional
who has brought a number of his
clients back from the brink using
innovative e-mail and text-message
based marketing.
“It sickens me to see so
many businesses go under today
when it’s really unnecessary,”
says Salem, owner of Ace
eMarketing, specializing in electronic
marketing techniques that
rely on a business’s existing
client list.
Ace today has some 23
accounts, initiated more than
7,000 online transactions, and
built some 20 Web sites during
the past six months. The company
continually seeks to help
small- and medium-sized businesses
in the recession through
discounted electronic marketing
services.
Salem believes that the key
to successful marketing lies in
targeting existing customers. By
keeping in touch with current
and former customers through email,
businesses can produce
more highly effective marketing.
When a client receives an e-mail
with discounts or new services,
they will be inclined to forward
it to friends and family leveraging
the promotion. “E-mail marketing
is inexpensive, and the
domino effect can provide noteworthy
results in a short time,”
says Salem.
“I believe in this product
because it’s very inexpensive |
and it’s very effective,” says
Salem. “A lot of businesses
spend thousands of dollars a
month on marketing, but for a
fraction of the cost, they could
be doing e-mail marketing,
which has been shown to return about $43 for every dollar spent.
It’s very effective, especially if
the subscriber list is opt-in (voluntary).”
Salem bemoans the fact that
“a lot of businesses, unfortunately,
don’t collect customers’
email address -
even though customers
may actually want to keep in
touch with the
business.“The more
in contact you are with your customers
on a regular basis, the busier you will get,” says Salem.
“There are a few clients of mine who have 6,000 e-mails on their
list and they’re doing great.
There’s no down time for them
in this economy because they email
their customers three times
a month, and they’re always
busy.”
Salem believes that text
Marketing also can be one of the
most effective forms of marketing
today, particularly to
younger clients or for businesses
with changing offers. The power
lies in the right number and the keyword, which Ace provides.
Keyword rental is $150
dollars a month and 10 cents
per text. The customer is
sent regular text messages
by the company
with promotions and
specials after the customer
subscribes to a
“VIP list” offered upon visiting
the business.
“Ninety four percent of people
read their text messages,” |
notes Salem, who adds that
while it’s slightly more expensive
than e-mail marketing, text
marketing still presents an excellent
value to the business owner.
Ace eMarketing subcontracts its
text-in number, so text marketing
is much less expensive for its
customers than it might be were
they to do it independently. On
average, a business will spend
$2,000 dollars on the same service.
“There is a solution for businesses
today, but the majority of
them, unfortunately, have cut
down on marketing. If you cut
down on marketing, you almost
certainly will cut down on
sales.”
Another area that Ace focuses
on is directing traffic to its
clients’ Web sites, and the company
is an expert in search engine
optimization. “Getting
found and being noticed is all important
when it comes to the
Web,” says Salem.
Ace eMarketing provides the
entire range of services expected
from a full-service direct
response advertising agency,
including copy, graphics, list
selection, media placement,
printing and mailing. Electronic
services include: e-mail marketing,
direct e-mail, text marketing,
search engine optimization,
Web-site development and consulting,
survey services, enewsletters,
Web-master services,
and virtual tours. Most services
are available at below what
is considered the market average.
About Ace eMarketing
Located in Rancho
Cucamonga, California, Ace
eMarketing specializes in electronic
marketing and search engine
optimization, Web-site
development, and consulting.
For additional information, visit
www.acemarketing.org or contact
Ray Salem at 909-890-6308. |