Mobile Marketing & Advertising Facts - In 2008, U.S. cell phone subscribers sent and received on average 357 text messages per month, compared to making 204 voice calls a month, according to the Nielsen Report. -Between the ages of 12 - 45 will send 60% more text messages than make voice calls. -Currently 1/3 of the world has mobile internet access, which is twice as many as the number of internet-connected PCs. -50% of the world's population is expected to have access to the Internet through a mobile device in 1 year! -Mobile web technologies allow us to provide location-specific resources to users. -Development of mobile websites and mobile applications is very different from their desktop counterparts, and requires specialized knowledge of the platform. -Two thirds of mobile phone users are subscribers of SMS text messaging.” What does that translate to? Approximately 1.8 billion people are actively text messaging today -There are two times as many active sms users as are active users of email -In the U.S. alone, over 300 billion sms text messages were sent in 2007 -On Average text messages are read within 4 minutes compared to 48 hours with email. -While 65% of e-mail is spam, less than 10% of SMS is spam -19% of text messagers say they use text messaging as a means of communication between themselves and colleagues -62% say they use text messaging to communicate with friends -55% say they use it to communicate with their significant others -AceMarketing clients revenue increases 10% when utilizing mobile websites for shopping centers and malls. -A lead is generated every 5mins. untilizing REN lead generator.

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